Harry Potter and the Framing of the Hogwarts Basic Bitches

BCM 112

Hogwarts basic bitches.jpg

Can you tell that I’m a Hufflepuff who’s really freaking tired of this framing crap?

As you can see, above is my rendition of how the different Hogwarts houses are stereotypically framed in society. Gryffindor,  the house of the brave and the best. Slytherin, the evil shits nobody likes. Ravenclaw, the smart students. And Hufflepuff, the leftovers.

So how did this ‘framing’ concept come about? And why is it so powerful?

Framing is a natural part of making a judgment. When our brains receive a piece of information, for example, a sight or sound it has to process it’s meaning to create a reaction. There is an infinite number of meanings to this information. so our brains need a mechanism to simplify it.

Funnily enough, our brains use stories to simplify our information. We use stories to make assumptions about what information means. Framing is the technique of constructing a story or a perception of information. Which is why everyone gets confused as to why Hermione, the cleverest witch of her age isn’t a Ravenclaw. Because it doesn’t fit with the story.

So fellow misunderstood Hufflepuffs, don’t drown your sorrows in Butterbeer. Know that you’re not a leftover, but that framing is just a necessary part of life.


A Bazzar Podcast

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The Cathedral and the Bazaar

Once upon a time, there was a Cathedral and a Bazaar. The Cathedral was “carefully crafted by individual wizards or small bands of mages working in splendid isolation, with no beta to be released before it’s time.”  The Cathedral took months of scrutiny to program and solve bugs.

The Bazaar was “a great babbling bazaar of differing agendas and approaches (aptly symbolized by the Linux archive sites, who’d take submissions from anyone) out of which a coherent and stable system could seemingly emerge only by a succession of miracles.” The Bazaar was visible and accessible by all users. Many people contributed, and by learning from each other merchants corrected their ‘bugs’ in selling quickly.

-An analogy by Eric Raymond

This theory is used to depict the difference between open and closed sourced software. I decided to apply this theory to a podcast and see if an open based, unplanned podcast worked better than a closed, preplanned structure. And if the audience response to my podcast would wrinkle out the ‘bugs’ quickly.

So take a listen and let me know what you think!

-Also apologies in advance for my excruciatingly loud laugh. 


I Internet therefore I am

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Transmedia storytelling is the process of telling one story through multiple platforms. Transmedia storytelling is an effective device that is used by a range of media creators from professional media companies such as Disney, to social media stars.

An example of how transmedia storytelling works can be seen through the brand of an internet gaming entrepreneur. For example, by posting gaming videos on YouTube, showing behind the scenes footage on Snapchat and running a game review blog this entrepreneur can grow their brand through multiple points of entry. Furthermore, they are creating more options for audience engagement. These multiple narratives create a coherent world of their brand.

As a freelance media practitioner with an internet license my blog, my Twitter, my YouTube and my Instagram all make up my brand. They all tell a story about my knowledge, my skills, what type of content I create and what kind of person I am. All of these factors affect how my audience engages with me, and their perception of me. For internet content creators transmedia storytelling almost follows the ‘I shop therefore I am’ concept.

What story does your content tell? Do you provide multiple points of entry and interaction for your audience?

I shop therefore I am BUSY.png

Leave me alone and let me remix in peace!

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Ahh, Copyright laws… Those shitty ass boundaries that affect so many of us on the big wide internet, yet they were made way before the internet’s existence. What’s up with that?!

Copyright laws were engineered for a time where it was possible to republish someone else’s work and reap the rewards from it. They were created as an incentive so that people would not stop producing creative work.

However, now we live in a very different time. A time where Internet Remix culture is abundant and people use parts of other people’s creations to create works, not to gain money, but to spread an intended message. We live in a time of memes, parodies,  fanfiction, and remixes.  And we also live in a time where with social media everyone is able to be their own content creators. So let’s stop wasting time and start working on new legislation to work with our new system of creativity and production.

To watch an excellent Ted talk that further explains how copyright used as it was intended can fuel creativity on the internet click here.

PSA. All images were stolen and remixed to create the image below


you wouldn't steal a pepe.jpg


Choose your fighter; Memetic Warfare Commences

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Memes are bits of cultural information. They are ideas, perceptions, and actions spreading through societies from mind to mind. 

‘Memetics’ is a term that was coined by Richard Dawkins to explain his theory of how cultural information evolves in a society. It is based on the workings of genes, theorizing that memes, like cells, compete, reproduce and evolve and that only the strongest survive.

If we follow this theory and add the internet into the equation then memes are suddenly being rapidly created, duplicated and evolved globally.

Today, anyone has the power to spread a message and plant it into everyone’s minds within a matter of minutes. Groups of people from different nations are able to collectively collaborate to spread a shared message. This can be a great thing, however, this can have potential detriment for example, in the spreading of ‘fake news.’ Much like the #draftourdaughters campaign in the 2016 US election.

Brace yourselves, because warfare just became digital, and this time they’re hacking your minds.

gru meme warfare.jpg

The rise of true Journalism

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Journalism isn’t in crisis. In fact, true Journalism is only just beginning. 

It has been said many times that Journalism is a career in crisis, and this holds some truth. The way that we traditionally have perceived journalists and the journalism career is no longer relevant in today’s technologically advanced society. Everyone is able to film or write about a major incident and share it globally from their phones. We don’t need journalists to find out what’s happening anymore.



However, this then leads to a much more honest and diverse story of what has happened. No longer are legacy media industries telling biased views of stories or leaving out information to fit into their time slot or word count. If a drone is flying above an event and recording a live stream for 2 hours then what has been depicted is what has happened. It doesn’t matter if someone has tweeted a biased view of an event- because 50 other people have told their own versions of what happened too.

This also doesn’t mean that the career of Journalism won’t exist. It just needs to readjust to fit the new mold. True Journalism is the honest recount of important events and I believe that this is now more achievable than ever.

Network participation creates better Patronuses

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It’s true. The title says it all. But in case you’re confused, let me explain.

Firstly, a quick rundown of network configurations. Networks can be configured in three different ways;

Image result for network configuration centralised, decentralised and distributed

  1. Centralized; all communication comes from the central point to the outer points, e.g. individuals listening to the radio.
  2. Decentralised; communication comes from the central point and the outer points, e.g. a teacher talking to a class while the class texts between each other.
  3. Distributed; communication comes from every point and can be accessed from every point.

The distributed network of the internet creates a new space where people can make, store and consume media. By being able to access every other point in the network it allows continuous collaboration and creation. Suddenly, artifacts are always unfinished, and internet meme culture is born.

Sooo…. if I wanted to edit people’s Patronuses to famous animated characters, who’s stopping me?

PS. I totally did.

Welcome to Glitchville

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Welcome to Glitchville- Where Broken is Beautiful

I had A LOT of fun experimenting with this weeks blog post. I tried multiple glitching techniques and explored the notion that broken is beautiful.

I definitely treated this week’s project as an art project and experimented glitching as it’s own DIY digital craft.

welcome to glitch city1- The concept of this first gif is based on the internet as an online community and imagining it as a physical one. It was inspired by the vaporware style background that I found. The curves reminded me of mountains and I thought that with the wave effect of photomosh it would look like a moving landscape.


2- This second piece of glitch art is a rendition of the header of this post. With these effects, it reminds me of what a billboard or welcome sign to my first gif might look like in the physical world.

ganehsa 1ganesha 23- Finally, these two final images are unrelated to my original concept. They were on photomosh from an image that I took of a merry go round. I like them as they remind me of the Indian God Ganesha.

The Medium is the Message- The Evolution of Evil Patrick

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patrick gif

Live, die, mutate, reincarnate. This is the cycle of old media platforms.

‘The medium is the message’ has been a harder concept for me to grasp than ‘the medium is the massage’ would have been. But it is what it is and we’re rolling with it.


‘The medium is the message’ from my understanding means that the technology used to portray the message will have social consequences. And that these social consequences are the actual message.

But I could be wrong #FEFO 

I wanted to represent the cycle of how old mediums become new mediums and therefore create new messages. For example, with memes. Spongebob is a show that most of my generation watched as kids. As we grew up we stopped watching SpongeBob and started using the internet. Hence, the creation of the ‘Evil Patrick’ memes. But the message isn’t the signifier of Evil Patrick. It is the new phenomenon of memes, allowing anyone to communicate a message to large masses.

My Digitial Artifact Ideas

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Attempting to come up with an idea for my digital artifact has been the most stressful part of my uni experience so far. This includes trying to enter and exit the maze of building 19 from the same side of the building (I’ll tell you a secret- that hasn’t happened yet). Throughout many attempts to find the perfect idea I have thought of a multitude of ideas, some silly, some downright stupid, and some that actually might work.

Interviews with animals 

This was my first vague idea for my Digital Artifact, it entailed me filming animals and “interviewing them,” however the logistics of how this would work weren’t all figured out.  There were multiple sub-ideas that sprouted from this concept. Such as going to a local animal shelter and promoting the adoption of individual shelter animals through cute film clips of the animals, although the interview style part was still a little hazy. After a quick youtube search for inspiration, I found this video which I found extremely funny! Whilst the logistics of this idea are a bit hazy, the idea- or a version of this idea isn’t completely ruled out.

I let dogs walk me                                                                                                   

In an attempt to stay on the animal theme I thought that it might be interesting to walk different dogs and let them lead the way to see where they’d take me. Whilst this is an interesting concept (at least to me) I feel that this video series would firstly, be tedious to film, secondly, it would lose it’s novelty quickly, and thirdly, I might get lost.

dog won't walk.gif

Train talks

Living in Bomaderry and attending University in Wollongong means that I spend at least two hours on the train every UNI day. Resultantly, I designed an idea where every day on the train I would try and ask people questions in interview style, sometimes about themselves, sometimes on current issues. Whilst I like this idea very much I feel that I may not get the participation that I need and that I may just end up making people and myself feel uncomfortable on the train. However, I would love to hear your thoughts on it!

I like trains

Emma in the egg chair (title being workshopped)

My final and favorite idea at this stage is simply a Youtube channel where I sit in an egg chair with a cup of tea and just talk. I feel that the main problem I had in thinking of an idea for my Digital Artifact is that I was focusing too much on picking a single topic, whereas instead, I think that I would be more successful in forming healthy discussions, raising awareness and starting conversations for multiple issues and interests that I personally feel should be talked about. I would also like to bring other people into some interviews and have group discussions on multiple issues. I took stylistic inspiration for this idea from my favourite Youtubers such as Hannah Witton, Arden Rose, and Anna Akanna.


So please feel free to leave a comment and let me know what you think! I hope that this post made you feel better about your Digital Artifacts, and maybe made you realise that your crappy ideas aren’t as bad as mine.