The Feudalisation of the internet, otherwise known as iFeudalism is a current Social Media centred phenomenon. It’s name is based off of the Medieval European structure of Feudalism. iFeudalism is the concept where Social Media organisations such as Apple, Android and YouTube are closing off sections of the internet by creating “walled garden” structures.
The internet is decentralized by nature, meaning that every individual user has the power to unrestrictedly add content to the internet. However, when companies create walled gardens on the internet they have the power to control what content is contributed to that garden, and what content should be censored.
As you can see, in the image above is my beautifully Poke-fied representation of iFuedalism. In this representation we have Mimikyu who is the Lord and surveillance manager of the walled garden. Mimikyu controls which Pikachu’s can enter the garden, what the Pikachu’s can post, and will censor any content made by the Pikachu’s that it doesn’t like. Whilst the worker Pikachu’s are technically free to roam about the garden, they cannot leave without Mimikyu’s permission. Furthermore, they have to pay rent to be a part of the garden. This rent can be paid in two forms. Firstly, they may have to pay in the form of in app purchases, licensing fee’s or subscription fee’s. Or secondly, they may be paying by providing Mimikyu with their own personal information that Mimikyu can use to expand the walled garden.
Let me know what you think of my cutesy representation of iFeudalism in the comments below!